In running a business, it is vital to assess income and costs. Financial solvency is the make or break of a business. It is vital, all the while focusing on quality of product, integrity and passion, one most go for profitability as well. Being strategic in running a business, and specifically promoting it will make all the difference.
So, what IS promotion?
Merriam Webster says this: “the furtherance of the acceptance and sale of merchandise through advertising, publicity, or discounting.“
When it comes to promotion, it is one of the most important activities a business can engage upon. Sometimes we overcomplicate it, by thinking it requires big and expensive campaigns like the ones we see conducted by large corporations on TV or social media. But in fact, most promotion can be done in a cost-effective and effortless way. For example, in the painting industry it is actually proven that word of mouth (the passing on of information through friends and family) is the most effective way to get new customers. The simple way to get word of mouth going, is to deliver what you promise and harp on quality of service. That essentially costs nothing. There are other simple options such as uniforms with logos on it or placement of signs.
That fact is, as a business you are constantly being perceived by potential customers, what you decide to do with that is what will push the needle more and more. Having an appealing appearance is an easy way to promote.
Your store, restaurant, or property is a physical advertisement of your business (product, service, whatever!) Cleanliness and aesthetics will naturally attract more people and provide them with more confidence in you. It shows pride in oneself and one’s environment. This falls under the heading of “looking the part.” A hair dresser with messy, unkempt hair and a dirty space is way less likely to attract customers than one who is well kept and maintains their space.
Larry’s Painting has helped several business owners to professionally paint their properties…
At the end, these businesses attract way more customers than ever before. We have worked on doctor’s offices, furniture & clothing stores, restaurants, bookstores, daycares, warehouses and much more.
The walls and structure of your business may not seem important, but you would be surprised at the amount of degradation that scratches, dull spots and corrosion does to a room. It starts to look dirty, even when you’ve cleaned it several times. Don’t you hate that?
Additionally, outdated colours can really fix a space in the past. Have you ever walked into a room and it reminded you of a different decade? Although that isn’t necessarily a bad thing in some cases, it tends to communicate less with the general population. In the case where your audience is very specialized, tailoring the wall-colours and decals is going to enhance the customers experience and attract the targeted audience. And in the case where your audience can be very wide, cleanly and updated spaces will naturally promote (increase acceptance and sales).
If you were looking for a sign to update your business’ commercial property, this is it. Improve its appearance, gain a better reputation and make more money.
For professional painting services:
www.larryspainting.ca
(416) 690-3890
